Streaming Media

I just got back from the “Streaming Media East” conference in New York City. I was there to learn more about streaming and what kind of strategies the television industry is making to embrace this distribution platform. And I guess when I say “television industry” I’m really including all forms of video creators from You Tube to the “Big Networks.” Basically, I took away five things from the conference.

First, the “how to stream” part seems to be well established. With more broadband connections, faster computers and more robust delivery mechanisms, streaming has become easier and more ubiquitous.

Second, there are MANY content creators trying to get their videos seen. I cannot begin to list them here; suffice it to say that there are lots and lots of storytellers out there on-line.

Third, there are many businesses trying to make this happen for them. The parade of guest speakers from different companies who create advertising mechanisms, search opportunities and delivery platforms was stunning.

Fourth, the content creators are both eager and reluctant to offer up their content on-line and that’s because . . .

Fifth, while there’s a palpable thirst for content from the consumer everyone is still trying to figure out a way to make money at this.

On-line content has exploded, that’s obvious. It’s everywhere and anywhere and if you create content, you’ve got to get it to multiple sources of viewing: mobile, computer and television because the consumer expects VOD. But what most people don’t understand is that the business model, how all this gets paid for, is still being formed. Millions upon millions (billions?) of dollars are being spent without a good enough return yet to state, “Yes, this is the definitive way we are going to make money at video on-line.” The good news is that they’re all still trying to figure this out and sinking money into this expedition. I’m guessing it won’t be too long before a business model starts to take hold.

One thing is certain; change is coming for the consumer and the creator. Stay tuned.